Reviews That Matter

I recently had to buy a gift for my niece’s birthday. Trying to be the best uncle I could be, I decided to buy a toy best suited for her.

Given my lack of Toy knowledge, I did what anyone else in my position would do - do furious online search.

I consider myself an expert in online research. After years of reading, commenting, writing about technical products, I thought this is going to be a done deal in few hours.

How wrong was I?

Problems in Research Land

Decisions which seemed to be so easy when buying a mobile or a laptop, turned out to be extremely confusing and intimidating. I had to go through tens of videos, lots of reviews to find even a half decent information about toys.

Added to that, there is no way to know whether I can trust a review. No way of finding different opinion on same product.

There are very few reviews by the actual users. And no way to discuss with other owners of these products to get their feedback.

That was not a very enjoyable experience, but it made me realize something.

Reviews Matter

Reviews matter. Customers trust online reviews, and buy products based on those reviews. There is so much of trust in those reviews, almost all online purchases are influenced by reviews or word of mouth.

So, How does one ensure that the reviews are authentic, complete, and comprehensive? How does one find all these without having to go through a hundred sites?

Not a lot right now.

So we decided to build something. A site where everyone can share and recommend reviews, learn and make informed choices in the process. And that is this site -

What is FanReviews? is a community curated review platform for the Fans.

We at FanReviews are trying to simplify finding, sharing “Reviews That Matter”. We want to ensure that your quest to find that brilliant product is easy, simple and above all great fun.

  • Fans can add reviews. Anyone can add a review. Love something? write about it or better yet, create a review video and share with everyone.

  • You can vote and comment on a review. This will ensure all good product reviews are at a single location, and great reviews are upvoted by the community.

  • You will see the best reviews as voted by the community at a single site. No more searching through tons of unrelated, unrecognized reviews anymore.

  • You will be able to discuss the products, and reviews with other actual users. Get a direct, authentic feedback from someone who is using the product.

We are building a quite a lot of features for the community in the next few weeks and months. Our effort is to ensure is the best platform to discover, enjoy, recommend great reviews of your favorite product.

Oh, yes, if you have any idea on how to improve platform for the community, please tweet us at @fanreviews_co or mail at


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